I’m Sarah Winford — a denim designer with 5+ years of experience reimagining what your favorite pair of jeans can be. My design philosophy? Fuse innovation with timeless classics, creating pieces that feel both fresh and forever.

Along the way, I’ve pioneered unique denim concepts for Judy Blue like their Tummy Control, Rigid Magic, and Comfort Denim, while also expanding silhouettes into joggers, jumpsuits, barrels, skorts, and beyond. For me, denim isn’t just fabric — it’s a playground for problem-solving everyday life with style.

When I’m not sketching or sewing, you’ll probably find me thrifting hidden gems, playing guitar, or hanging out with my Frenchie, Tallulah Mae. My creative process is rooted in radical empathy — always asking what the customer truly needs — and pushing denim into unexpected, yet wearable, territory.

I’m excited to bring my experience, creativity, and design approach to a new team that values innovation, craftsmanship, and bold ideas.